AnotherKind. The future is what we create.
AnotherKind. The future is what we create.
AnotherKind are female brand and culture specialists, on a mission to help companies meaningfully connect with modern women today and tomorrow. We help brands and businesses find their Female Blind Spot.
About us
AnotherKind creates a deeper way for brands to connect with the world’s most significant consumer group, women. With a long history of working with female brands, and informed by a Masters in Culture and Gender Studies, we believe that to truly create change for brands, we need to start earlier than the advertising brief. At AnotherKind we illuminate systemic and cultural blind spots, to create lasting change for brands that want to be valued by women. Learn more
About you
If you are a CEO Or CMO who knows you are not effectively connecting with women but can’t work out why, AnotherKind is for you.
If you are a marketing director who is underwhelmed by how your brand is being positioned by your suppliers, AnotherKind is for you.
How you can work with us:
The Female Blind Spot
The The Female Blind Spot is a culturally informed process that identifies systemic blind spots—especially the persistent undervaluing and misrepresentation of women as consumers and decision-makers—while offering positive steps to create deep, lasting change. Learn more
Creative Direction
We make courageous, bold and culturally
insightful advertising that resonates
with modern women. Click here to find out more.
Cultural Insights & Strategy
We uncover the cultural tensions, behaviours and societal shifts shaping modern women’s lives, and reveal new opportunities
for brands to connect meaningfully.
Our bold, future-fit strategies align cultural relevance with business growth, positioning brands to lead, not follow.