About
With a proven history of shaping culturally relevant work for female audiences, a drive to challenge convention, and a sharp eye on what’s next, AnotherKind operates across brand strategy, cultural insight, and storytelling of all kinds—from inception to outcome.
At AnotherKind, we value the female perspective and explore it deeply. We understand the growing demand for complex, nuanced storytelling from female protagonists of all ages—women who are discerning, financially empowered, full of agency, and culturally aware.
Women now drive 85% of household spending. In 2023, the number of female millionaires grew at almost twice the rate of their male counterparts. Single women are outpacing single men in home ownership, and the majority of the world’s most powerful women are over 50. When represented with authenticity and depth, women are not only a cultural force—they are one of the most commercially significant consumer groups.
Who we are
A progressive team, with an established history of creating culturally relevant work for female brands, a recent Masters in Gender and Culture Studies, and an appetite to disrupt and create.
Tiara Valder
I’m a bold, curious creative director and writer who loves collaborating with agencies and clients to create considered, courageous, and culturally relevant work. As co-founder of the former Parlour, with an MA in Creative Writing and a background in film and television, I’m passionate about representing the female experience with authenticity and modernity—telling stories that transcend advertising.
tiara@thisisanotherkind.com
Liane Dowling
I explore the intersection of gender, branding, and media, examining how advertising and media both reflect and reinforce cultural norms, from the creative department to the work itself.
With a background in Fine Arts, a 15-year career in advertising, and a Master’s in Cultural Studies, I bring a unique blend of creative and critical thinking to shape brand narratives with cultural depth and to challenge the assumptions they’re built on.
liane@thisisanotherkind.com
The Nitty Gritty
Agencies:
Parlour (Co-founder) Special Group, TBWA, McCann, R/GA, CHEP, Leo Burnett London, M&C Saatchi London, 303 MullenLowe, Akcelo, The Hallway and more.
Awards:
Recognised at Cannes, D&AD, British Arrows, Creative Showcase, ADMA, AIMIA, MIXX, BADC, B&T and Effies, Creative Review, Lürzer's Archive, Campaign Review, Campaign Awards, Epica Awards, Publicist High Potential female.
Brands:
Berlei, Jockey Australia and Jockey New Zealand, Modibodi, Google, Optus, Unilever, Wotif, Optus,Breville, Revlon, Channel 7, Uber Eats, Google, AFLW, Sanitarium, QuickBooks, Kellogg’s, MyCar, McDonald's.Elizabeth Arden, Tresemme, Alula, Hoka, Spiegelau, Nachtmann, Nude by Nature, Trilogy, Koala, Air New Zealand, Ella Bache, Sky Vodka, Carnival Cruises, Nutriboost, Coca Cola. ABC, SBS, Foxtel, Channel 7, AFL, XYZ Entertainment, Universal Music, and more
Contact us
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