Optus Change the future they see

The blind spot for young girls

For too long, women’s sport has been underfunded, underpromoted, and underseen. Without visibility, young girls can’t see what’s possible—let alone believe they belong.

To help shift this, Optus made the entire FIFA Women’s World Cup freely accessible to every school-aged child in Australia. This campaign launched the initiative with a national film that celebrated equality in action—spotlighting the power of representation and inspiring the next generation to dream bigger.

A proud example of creativity driving real-world change.